Websites — 5 min read
What Should a Landscaping Website Include?
Landscaping websites serve two very different buyers: someone who wants weekly mowing, and someone considering a $30,000 outdoor living project. The site has to speak to both without confusing either.
Split the two paths early
Give maintenance and design/build their own clear entry points from the homepage, with separate pages and separate request forms. Mixing them produces mismatched inquiries.
Galleries organized by project type
Patios, plantings, walls, lighting, and full yard transformations should each have their own gallery. Buyers want to see the specific thing they are imagining.
Pricing context
Ranges or starting points for common projects filter out mismatched budgets and build trust with serious buyers. Vagueness costs you time on both sides.
Service area clarity
List the towns you serve. Route density matters in landscaping, and being explicit prevents inquiries you would decline anyway.
Seasonal information
What you do in spring, summer, fall, and winter, plus when to book. This answers a real question and gives you a reason to update the site through the year.
Forms that capture enough
Property size, project type, timeline, budget range, and photos. Enough to route and qualify, short enough that people finish it.
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